Digital Goldfish team up with Channel 4

Channel 4 is embarking on a groundbreaking project with Digital Goldfish, the Dundee-based developer already behind one of the most successful games recently released on iPhone A new development with Channel 4’s Innovation for the Public Fund (4iP), You Booze You Lose is an iPhone/iTouch game that enables players to track their weekly, monthly and yearly alcohol consumption. The game then visually displays the effects, such as weight gain, liver disease and the financial and emotional impact. You Booze, You Lose is the first in a series of projects funded in Scotland by 4iP. David Hamilton, Co-Director of Digital Goldfish, said: “The support we have received from 4iP enables us to make the leap from entertainment games to those offering a clear public service – a relatively novel angle in the marketplace. In short, 4iP’s support means we’re able to try something that we always thought would work.” Ewan McIntosh, Digital Commissioner for Scotland, Northern Ireland and the North East said: “By working with Digital Goldfish we have been able to invest in some of the game development excellence that Dundee has to offer, producing an engaging and fun game with serious public service values behind it. We hope throughout the 4iP fund’s three year pilot to extend this support to other games developers throughout Scotland, working on similarly challenging titles.”